Galeries Lafayette Doha
Integrated Campaigns,
Scope: Social Media, OOH Screens, In-Mall Experience
Developed and executed integrated seasonal campaigns combining digital content with strategically placed OOH screens throughout the mall to create cohesive customer journeys and increase visitor engagement.
Winter/Spring Season
Created a fresh, vibrant visual direction aligned with the brand’s seasonal retail strategy.
The campaign was deployed across digital platforms and mall-wide screens, reinforcing brand visibility and promoting seasonal collections while enhancing the overall shopping atmosphere.
“Let’s Play”
Conceptualized and designed a semi-retro, 80s-inspired campaign aimed at transforming the shopping experience into an interactive entertainment destination. The campaign extended beyond visual communication into experiential activations across multiple mall locations, including table tennis, go-karts, NES/Pegasus console spot and mini bowling installations. These activations increased dwell time, encouraged social engagement, and supported retail traffic across departments.
Discover Colors
Developed and delivered a visually driven campaign focused on the artistic exploration of color - one of the key feature of beauty products and stylish fashion. The campaign combined digital media and mall OOH screens, featuring bold pigment compositions, painted textures, and expressive beauty details such as lips, creating an eye-catching and fashion-forward brand experience.