Client: Hamad International Airport
Projects: Orchard Teaser Campaign, Orchard Opening, FIFA Fans Welcome, HIA x FIFA Arab Cup 2021, Skytrax Awards 2021-2023 and more
Hamad International Airport is one of the major flight hubs in the Middle East, you can fly from here to over 190 destinations around the world. HIA onsistently ranks among the world's top airports and serves as a flagship hub for the Qatar Airways Group.
During my time at M&C Saatchi MENA, I had the privilege of working on numerous projects for HIA - a client that has the courage to be bold and extravagant while remaining mindful of Qatari culture and heritage.
The work I'm most proud of: the Orchard Campaign Film – a Gold Winner in the Video/Film category at the MUSE Creative Awards 2024.
But the campaign didn't stop at the hero film. We also created teasers and a range of motion assets for social media, OOH airport screens, and more.
Let's dive into the film I developed entirely from concept to completion: the promotional video for FIFA Arab Cup 2021 in partnership with Hamad International Airport. It exploded with over 2.2 million views within the first 24 hours of launch!
As part of the M&C Saatchi MENA team collaborating closely with Hamad International Airport, we shared in the electric atmosphere, celebrating with passionate football fans flooding into Qatar for the FIFA Arab Cup 2021 and later FIFA World Cup Qatar 2022.
Additional standout campaigns included Qatar National Sports Day 2024, motivating travellers to tap into HIA’s world-class sports and wellness facilities, and the Movember 2023 initiative – a meaningful effort to champion men’s health.
We also spearheaded the high-profile Skytrax Awards campaign – an annual highlight and one of the most ambitious projects in our partnership with HIA. As someone who has experienced the airport firsthand as a passenger, I can wholeheartedly testify that all of these prestigious awards are richly deserved.
In conclusion, if there’s one piece of advice I’d give to fellow creatives: seize the opportunity to work with a client as daring and forward-thinking as HIA. Brands like this don’t come along often.