Al Abdulghani Motors — Integrated Brand System
& Communication
Challenge
AAM Qatar, the official distributor for Toyota and Lexus, partnered with me to elevate their digital brand presence and storytelling across social platforms.Despite representing two globally recognized automotive brands, AAM Qatar needed a more cohesive and engaging visual identity tailored for social media. Their content lacked a unified design system and a strong, emotionally resonant brand narrative.
Solution
Developing a comprehensive creative direction that included:
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Brand Movie: Produced a new flagship brand film designed to capture the essence of both Toyota and Lexus-balancing reliability with luxury and innovation.
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Design System: Created a flexible, scalable visual identity for digital platforms (Social Media, Linkedin, Twitter, compmany's website), including typography, layout structures, motion principles, and color usage.
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Content Assets: Designed a range of high-quality social media assets to support ongoing campaigns, ensuring consistency while allowing for creative variatio
Execution
The work combined cinematic storytelling with a modern, minimal design language. The system was built to accommodate both brands’ distinct identities while maintaining overall consistency under AAM Qatar’s umbrella.
Outcome
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Established a clear and cohesive visual language across social channels
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Elevated brand perception through premium, storytelling-driven content
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Enabled faster and more consistent content production with a scalable design system